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Amazon Rally Continues
Shares in US tech giant Amazon are trading around 1.5% higher pre-market on the final trading day of the week.
The rally comes in response to news that Amazon Prime has begun its joint service offering with UK supermarket Morrisons.
The move means that Amazon Prime customers will be able to access “Morrisons on Amazon” and have groceries delivered to their homes. The operation began yesterday in Leeds and will be rolled out across the rest of the UK over the remainder of the year.
Amazon customers have been able to purchase select Morrisons goods on Amazon for some-time. However, the new service will entail a full product offering.
Morrisons even has its own storefront on the Amazon Prime website where users can qualify for free same-day delivery on orders over £40.
Greater Choice for Customers
Commenting on the news, Amazon’s UK Country Manager said:
“The launch of Morrisons on Amazon means increased visibility for Morrisons’ incredible service and selecti...
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